Database Marketing

CommunicationsCompany
A Global Leader in Banking Marketing with over 40 years of experience in the designing, marketing and servicing of comprehensive customer engagement and loyalty solutions that enhance and extend the relationship of millions of consumers with many of the largest and most respected companies in the world.

Objectives
The Organization is a leader in the Marketing industry, but was having difficulties with their current IT infrastructure and environment. For each newly generated customer campaign, it would take two days of processing time on their existing UNIX environment. This presented difficulties in providing accurate and timely services to their clients

Resolution
Destiny Corporation evaluated the current IT environment and UNIX solution. Taking into consideration the time constraints and client needs, a new MPP (Massively Parallel Processing) environment was designed and implemented. Analytics processing was enhanced and jobs went from 11 hours down to 11 minutes with the new MPP solution. This allowed this organization to deliver new campaign materials to clients in less time.

Benefits
As a result of the new MPP environment, this Organization was able to continue providing comprehensive customer marketing materials in less time. They were able to bring their Analytics processing time down to minutes, eliminating the need for two day processing for any new customer campaign materials.


Credit ReportResolution
A Leading Global Information Services Company, who provides data and analytical tools to clients around the world. This company helps businesses manage credit risk, prevent fraud, target marketing offers, and automate decision-making. They also help people to check their credit report and credit score, and protect against identity theft.

Objectives
This company relies heavily on statistical information and analytics processing in order to assist their clients. The current Analytics users were storing Analytic datasets on SAN and were in need of additional space. The cost per terabyte to expand on their existing environment was cost prohibitive, making Analytics processing inefficient.

Resolution
Destiny Corporation utilized their knowledge of Analytics processing and efficient IT configurations to evaluate current Analytics environment and design a new MPP (Massively Parallel Processing) solution well within cost constraints of the Company. This new MPP environment allowed for additional Analytics processing and faster processing times, with processing times going from 14-hour jobs down to 8 minutes.

Benefits
The Company’s new Analytics MPP environment, now allows them to provide accurate and timely results to their clients. They were able to expand their existing IT infrastructure to accommodate additional Analytics processes and alleviate IT costs by having a properly configured and easier to maintain MPP solution.