Large Fortune 50 Entertainment Organization along with its subsidiaries and affiliates is a leading diversified international family entertainment and media enterprise with multiple business segments.
This organization was performing Marketing Campaign analysis using SAS executed ‘in-database’ with Oracle on a UNIX based environment.
The data was moved to a new MPP environment (Massively Parallel Processing), and only the pointers in the code were changed from Oracle to the new MPP environment. Analytics processing times went from 22 hours to 10 minutes with the new MPP solution.
This organization can now run multiple global marketing campaigns in minutes, spending more of their time on analysis.