Direct marketing has increased in complexity, specifically within digital marketing channels. Organizations must make calculated decisions about targeting the best customers with the right offers as they stay within budget across their channels.
Destiny Corporation’s addressable advertising services can assist your enterprise without compromising future sales or saturating customers with too many messages, especially when there are multiple company campaigns competing for customers’ attention. In the digital space, this can be done through emails, banner ads, and strategic digital messaging. In the addressable advertising market for television viewing, advertising must be targeted to the household level through sophisticated techniques that add additional constraints such as tune in time and affinity to programming.
Destiny Corporation can help:
- Document business requirements for optimization
- Design the proper infrastructure
- Determine the best sources of data in-house and external data
- Design a cleanse and refresh strategy with a database marketing vendor
- Act as the independent liaison between blinded and un-blinded customer information
- Build ETL processes for marketing campaigns
- Build predictive statistical analytics for targeting
- Implement a tracking and results history repository
